He Wāhi Haumaru evolved from BreastfeedingNZ, a supportive online community established in 2010. For over a decade, we’ve been connecting whānau, offering peer support, and providing resources through Facebook and Instagram.


In 2023, we reimagined our online community to better support whānau Māori and all families across Aotearoa. Gifted the name ‘He Wāhi Haumaru’ by Carol Storey (Te Whakatōhea), we worked with young Māori to create a visual identity that reflects our kaupapa.


Our mission today extends beyond the digital realm. In collaboration with Women’s Health Action and CanBreastfeed, we’re bringing our supportive and empowering ethos to physical spaces. We encourage businesses and public venues to display our tohu and celebrate breastfeeding friendly environments.


Remember, it takes a whānau to feed a pēpi.

You’ve got this, we’ve got you.

Kei a koe tēnei. Kei a mātou koe hoki.