Our journey so far…

We started as Breastfeeding NZ back in 2010, and since then we’ve been supporting whānau to know where he wāhi haumaru are, sharing the latest information, and providing resources to support breastfeeding.

In 2023, we evolved into he wāhi haumaru (safe and caring space) to better support whānau across Aotearoa. Carol Storey (Te Whakatōhea) gifted us this beautiful name, and we worked with young Māori mātua | parents to create our visual identity.

We’re working with businesses and public spaces across Aotearoa to create real-world safe spaces where you can feed your pēpi without worry. When you see our tohu (emblem, symbol), you’ll know you’re somewhere that welcomes you and your whānau.

Join our community!

Connect with 100,000+ supportive whānau in our online community. It’s a safe space where we come together to share, learn, and grow.