Haere Mai! Welcome to He Wāhi Haumaru.

This kaupapa is a national health promotion campaign that aims to create and celebrate safe spaces for breastfeeding, chestfeeding*, and all other types of infant feeding.

This page outlines all of the information and tools you need to become a Whānau Friendly Space.


Commitment to He Wāhi Haumaru terms

In order for this initiative to be a true reflection of He Wāhi Haumaru (a safe and supportive space), some criteria must be met in order for an establishment to display the tohu (logo) and be put on the nationwide directory. We ask you to kindly indicate your ongoing commitment to creating a safe space by: 

  • Empowering your staff/team by initiating a conversation about how they can play a crucial role in providing a safe space for parents.
  • Speak to your staff/team about being inclusive of any person and however they would like to feed their pēpi (baby), including breastfeeding/chestfeeding.
  • Be welcoming of parents in your business/community space.
  • Support any customer if you witness anyone harassing them due to them breastfeeding.
  • Consider creating breastfeeding-friendly spaces in your business/community space. This can be as simple as providing comfortable seating in a quiet area with room for a pram or adding a change table.
  • Be welcoming of LGBTQIA+ parents and their whānau.

Please use and display this symbol respectfully.

I’m keen! What’s next?

Once your registration of interest is received, it will be sent on to your local Tuakana. They will then get in touch with you to discuss the terms of commitment and work with you to achieve these. This is a teacher-learner type relationship. We are here with you every step of the way!

Once all of the terms have been met, you will be given access to the tohu and be able to display it. You will also have access to a range of support resources to use as you need, and of course, access to your tuakana should you need ongoing support. You will also go on our directory for all of Aotearoa to see – win!


REGISTRATION OF INTEREST FORM HERE


For further information, or help please contact kiaora@hewahihaumaru.org.nz

*What is chestfeeding? Anyone can use this inclusive term if they want to, which means to feed a baby with milk from your chest. The term chestfeeding is most often used by transgender and non-binary parents.