Why businesses become he wāhi haumaru?

Better support your customers
1 in 4 New Zealand parents feel uncomfortable breastfeeding in public. Your business can change that experience.

It’s great for business
Build stronger customer loyalty, attract family-focused customers, and create a workplace your team feels proud of.

Join our growing community
Be part of a nationwide movement creating supportive spaces for all whānau across Aotearoa.

What makes a he wāhi haumaru?

Support your team
Help your staff feel confident supporting all parents, whatever their feeding journey looks like.

Welcome everyone
Create an environment where all parents and whānau – including LGBTQIA+ families – feel genuinely welcome.

Simple changes
Think comfortable seating, space for prams, quiet corners, or change facilities. Small changes, big impact.

Stand with whānau
Back your customers if anyone questions their right to feed their pēpi in your space.

What you get in return

Recognition that matters
Display our tohu (symbol) and join our nationwide directory as a trusted family-friendly business.

Support every step
Your dedicated tuakana (advisor) provides training, resources, and ongoing guidance tailored to your business.

Ready to become a he wāhi haumaru?

It’s super simple. Register your interest and we’ll connect you with a tuakana (advisor) who’ll work alongside you to create a truly welcoming space.